BREATHEGREEN

Breathegreen and Philarthropic collaborated in finishing the Breathegreen space by introducing art — adding value to their brand. The works of artist Bernard Arce, whose photographs capture local wildlife in their natural habitat, hang on the walls of the local restaurant, available for sale to clients.

For each sale made, 100% of the profits are allocated to the social impact initiatives agreed upon between the two parties. Philarthropic's intervention has succeeded in enhancing the experience of the space while at the same time transmitting the values of the brand in a consistent way. Likewise, the campaign has strengthened the brand’s messaging while creating a strategy that continues generating funds for a social purpose.