POINT OF REFERENCE

Fluidity, intelligence and organic growth are a few of the concepts that inspire this exclusive photography collection for the new visual identity of Miura Partners. They aim to reinforce the idea of intuitive engineering, much like the fugu fish in its creation of its nest — the new symbol for Miura Partners’ corporate logo. The photographs give a perspective of the landscape and natural elements at two levels: a global vision alongside an in-depth analysis. This collection is intended to illustrate the company's various corporate and communication material, while also generating social impact through the arts.

As part of the launch of their new identity, Miura Partners wanted to create a gift for their most valued partners and clients. This gift was designed to highlight this exclusive visual collection as well as the social impact initiative which it will benefit. They also decided to give a framed photograph from the collection to each team member of Miura Partners to have at home. The aim was to cultivate a positive home office experience, especially given the trend towards a working life which is often divided between the traditional office and a home office — a trend that has only been accelerated by the global pandemic.

100% of the profits generated by the sale of these artworks support the work of MITICAP. Scientists join forces with the local fishermen of Cap de Creus to help restore the seabed of one of the most iconic coastlines in the Mediterranean. Their work focuses on sustainable fishing practices, giving fishermen the tools to do their job in a way that minimizes both bycatch and damage to the seabed. MITICAP also runs awareness workshops, helping to educate citizens on the impact they can have on preserving local sealife and habitats.